Users will soon have a updated setting that permits them to cut down on the quantity of AI-created media appearing in their streams. This move comes as the service announced that it currently hosts over 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale release. This advancement comes amid a rise in AI content, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing channels on another major platform only show clips produced artificially. A considerable share of this material is considered low-quality AI content, a term for substandard, bulk-generated content that is frequently illogical or surreal.
Based on user feedback that many people appreciate content created using AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the option to increase or decrease of that, depending on their own preferences,” commented a company executive.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its network identified as artificially created. In total, over 100 mn pieces of content are submitted to the app daily, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the level of artificial media they view by accessing the topic control setting in the platform and selecting “AI-generated content”. Additional categories that can already be controlled under the filter include current affairs, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies require creators to identify “realistic” AI-generated content, and it forbids harmful fake videos of celebrities or critical incidents. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the app will from now on add an artificially created tag to content created with its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This step is designed to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2 million awareness program for experts and institutions to develop informative material about using AI responsibly. This program will support charitable organizations focused on training computer science.
Content Safety Approach
The platform has supported its content review process, amid discussion over intentions to lay off a large number of review team members in the UK. The company is expected to eliminate hundreds of positions in its user protection division in London, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most graphic content ahead of it has to be seen by humans. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as swiftly, which is why a extensive automated help is proving valuable work at speed.”
